The Scarlet
Letter*
identity-logo

Why The Scarlet Letter?

Hester Prynne was marked not to reform her, but to confine her. The scarlet “A” was meant to reduce her to a single failing; she turned it into a symbol of competence, independence, and authority.

That societal impulse hasn’t disappeared. Even now, adaptability is treated with suspicion. Depth across disciplines is misread as a lack of focus.

After 23 years in design, AI has entered my daily practice. The questions feel familiar: Do I truly understand it? Can I learn it, shape it, and use it well? I hear the uncertainty in conversations, and notice it in what goes unsaid across the industry.

On client premises, doubt often becomes a quiet form of governance—contribution is accepted, but belonging remains conditional.

This newsletter starts from a different belief. Identity is not singular. Excellence is not linear, and understanding cannot be neatly compartmentalised. Strategy, execution, leadership, and empathy are not trade-offs; they strengthen one another.

So I choose to wear this mark openly. Here, I will write candidly about what I see, what I learn, and what I design—working alongside a deeply talented team—navigating this shift with clarity, rigour, and intent.

30/03/2026#02
2026 | The Year of Predictive Insight
This year, the winners will be those enterprises who will strive for insights. Insights and intelligence will become central to their strategy.
2026 | The Year of Predictive Insight
20/02/2026#01
Design must enter the chat
AI caused a change in user interface design and it is now changing how enterprises think about Human-AI collaboration. 
Design must enter the chat